Typography first.
Type is the primary visual language. Layout, color and motion are arranged around it, not the other way round.
The profile issue
Issue Nº 01, pages 01 to 05
About Yazan Nasser
Yazan Nasser
Developer & Digital Designer
I design how things look, and I build how they work.
Page 01, the introduction
I'm Yazan Nasser, a developer and digital designer. This portfolio is set as a magazine: seven worlds, thirty-five chapters and four projects, held together by one idea, that typography can carry an entire experience.
- Practice
- Developer & Digital Designer
- Portfolio
- Typographic Universe, Issue Nº 01
Page 02, in conversation
5 questions
Q.How would you describe what you do?
A.Typography, editorial art direction, creative development and interactive visual experiences. Multiplied together, not added up.
Q.What matters most in the work?
A.Art direction, typography, motion precision, visual quality, performance and usability, ahead of the sheer quantity of effects.
Q.What is this portfolio?
A.A typographic digital magazine that happens to be a developer and digital designer portfolio.
Q.What will you never ship?
A.Ugly meshes, ugly movement, generic scrolling, repetitive templates and fake functionality.
Q.Why typography?
A.Because every letter is a decision. Type can be a headline, a texture, a mask or an architecture, and it still has to be read.
Page 03, four principles
Read sideways
What this work refuses, and what it insists on.
Every movement has a reason.
A deliberate start, a deliberate end, and stillness between the moments that matter.
Quality over quantity.
Art direction, motion precision, performance and usability come before the number of effects on a page.
Nothing fake.
Every interaction works, or it is not there. No dead buttons and no placeholder magic.
Page 04, the practice
Multiplied, not added
Typography
The primary visual language.
Editorial art direction
Pages composed like a magazine.
Creative development
Code used as a design material.
Interactive visual experiences
Things that answer when you touch them.
